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Oh, sit on a d-ck, Moxxie.
~ Loona's first quote.
Oh, what does it matter?! You’re not my real dad, I was almost eighteen!
~ Loona to Blitzo.

Loona is one of the two tritagonists (alongside Millie) of the adult animated black comedy-web series Helluva Boss. She is the receptionist of I.M.P. and Blitzo's adoptive daughter.

She is voiced by Erica Lindbeck who has also voiced Lady Nagant in My Hero Academia. In the French dub, she is voiced by Jeanne Tymen.

Her Evil Ranking[]

Her Villainous Deeds[]

  • She is extremely lazy and temperamental, rudely insulting all of her coworkers, especially Moxxie, as his professionalism and uptightness clash with the wolf-hound's apathy.
  • While she doesn't actively partake in I.M.P's mass murders, she still kills many people herself.
  • In order to let off some steam, she once kicked a baby high into the sky and nearly killed it, showing she's fine with harming infants.
  • She mauled a victim to death in one of Blitzo's ads for I.M.P.
  • She possesses almost no work-ethic whatsoever and doesn't appear to like her job much, preferring to slack off and entertain herself with her phone or magazines instead.
  • She becomes immediately infatuated by Vortex the moment she meets him, barely being able to talk with him. She gets in her first argument with Blitzo when he's trying to "protect" her from Vortex, even if she felt remorse for insulting him.

Why Doesn't She Stand Out?[]

  • Despite having a high kill count, she fails the heinous standard of the Helluva Boss series to Millie, who killed even more people with less resources and similar screentime. To give context, Loona has super strength and hellhound physiology while Millie is a glass cannon who can be incapacitated if attacked without her knowing, yet she manages to have a higher and more brutal kill count than Loona.
  • She is very tragic and sympathetic as she was born into the lowliest caste of Hell to impoverished parents and she was eventually sent to an orphanage against her will. She was also incarcerated at a kennel with several other dogs and hellhounds for years. Then, the staff attempted to starve or freeze her to death and she was terrified of what would happen to her, until Blitzo visited and adopted her out of sympathy to work as the secretary at I.M.P.
  • She has insecurities, having never had any friends before meeting Vortex and briefly glancing with visible sadness at a picture of a happy family in "Murder Family", which implies she wants to have good relationships in life.
  • She deeply cares for Blitzo and was grateful for him adopting her. She also gets on well with the rest of I.M.P.
  • She has some comedic moments, such as her insults and her being the embodiment of the stereotypical teenage girl.
  • She has felt remorse for simply being evil in general.
  • She has a Pet the Dog moment where she comforts Octavia and gives her advice about her dad's love for Blitzo.
  • She is on & off, committing admirable deeds here and there. She also seems to have mellowed out in recent episodes.
  • She is very affable towards others and only snaps out of anger or insecurity.

External Links[]

Navigation[]

           Vivziepop logoVillainous Benchmarks

Hazbin Hotel
Overlords of Hell
Vox | Velvette | Alastor

Exorcists
Vaggie

Sinner Demons
Sir Pentious | Mimzy

Helluva Boss
I.M.P
Loona | Moxxie

Ars Goetia
Stella

Sinner Demons
Mrs. Mayberry

Hellborn Demons
Sallie May | Cash Buckzo | Wally Wackford

Seven Deadly Sins
Mammon | Satan

Fanon
The Enjoyment She Felt
Lute
When Hell Freezes Over
Adam

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